As Featured In
TRACK RECORD IN GROWTH CONSULTING
- Founded a mid-size global digital agency. Grew it organically to over 250 team members within 12 years. Sold it to a global IT company.
- Consulted & created team structures and workflows to execute work for start ups to Fortune 500 companies to drive digital growth.
- Created sales tactics to increase incoming leads and closures while streamlining production to decrease overhead spend.
5 ELEMENTS OF A SUCCESSFUL GROWTH STRATEGY
Unique Value Proposition
Why should your customers choose your product or service over the competitors’? Is it price, quality, usability, service, or something entirely different?
Your unique value proposition (UVP) should be the foundation of your business and marketing strategies.
Clarify it and let it guide you.
Know your customer.
Buyer personas represent the ideal customers you are trying to attract. Create buyer personas to understand your target market’s specific needs, and to be able to address them both in your product/service development and marketing campaigns.
For a more segmented and nuanced view of your customer base, develop three or more buyer personas, and analyze them at each stage of your sales funnel.
Your competition can act as a benchmark for your progress, as well as a source of inspiration.
Run a competitor analysis to challenge your current strategy and to identify the untapped opportunities.
Focus on your competitors' offering, their unique value proposition, business model, target market and marketing strategy to understand their weaknesses and strengths.
Think multidimensionally. Analyze your current business model to identify new revenue streams.
Rethink your current pricing model, and look to other elements of your business that could add to its profitability.
Here are a few good examples of generating revenue streams:
- Subscription fees
- Asset sale
- Diverse pricing mechanisms
For a business to grow, it needs to foster a growth culture within its teams.
Approach recruitment and onboarding strategically, and invest in your people for sustainable growth.
This is an ongoing process that aims to find leaders for your company. Talent acquisition should focus on long-term human resources planning and finding manpower for positions that require a very specific skillset.
5 QUESTIONS TO ASK A BUSINESS GROWTH CONSULTANT
1. What business areas will the consulting services cover?
Your business growth consultant should offer the specific expertise your organization requires. Look for a consultant with a proven track record in helping businesses like yours grow. This experience will lower your risk and increase the chances to overcome your unique challenges.
2. What would be your deliverables?
Agree on the expected results before entering the partnership. These will act as your business consultant’s KPIs, helping you evaluate their performance and your progress. If your collaboration includes multiple deliverables, set up a deadline for each project milestone and allocate time to review your consultant's work.
3. How long will it take to see the results of our growth strategy?
Every organization is different, and so are their challenges. Depending on the complexity and scope of your project, your consultant should be able to give you a rough time estimate based on their previous experience. However, keep in mind that strategy is only one component that leads to results. The other is your collective effort to execute it, so be sure to collaborate with your consultant at every step of your journey.
4. Have you consulted business in my industry?
Though not an imperative, your consultant’s industry experience could significantly improve and fast-track your business growth project. Their understanding of your market, competition and overall business environment might result in deeper insight, while their tested methods could save you a lot of trial-and-error time and money.
5. How would you approach our business growth strategy?
Your consultant should:
1) understand your unique business needs and
2) have a tailored, methodological approach to your case
Whether it is market penetration, product development, expansion or diversification, your consultant will understand your goal(s) in the context of your organization and market to develop a successful strategy.
Featured Media Appearances
Over 100 appearances in mainstream media discussing the latest digital trends & providing business growth tips.
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I’ve grown my own global company from the ground up and helped numerous brands grow online & become more efficient.
I can provide you with specific tactics & strategies that generate results.
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