As Featured In
TRACK RECORD IN WEB CONSULTING
- Founded a mid-size global digital agency. Grew it organically to over 250 team members within 12 years. Sold it to a global IT company.
- Consulted & created team structures and workflows to execute work for start ups to Fortune 500 companies to drive digital growth.
- Created sales tactics to increase incoming leads and closures while streamlining production to decrease overhead spend.
How To Grow Your Digital Presence
UX-Based Web Design
Don’t try to reinvent the wheel, and prioritize function over beauty. There are many beautiful sites out there that feel more like a trap or a maze, than like a solution.
Even if you are only looking to make improvements, focus on usability first. Fixing small UX problems can yield significant business results as these directly impact your customer journey.
You don’t need a hunch when you have data. From existing research to A/B testing, leverage data to make decisions about your website’s UX and UI.
Competitor research can also provide a wealth of data and inspiration. Tools like Alexa, Similar Web and SemRush can give you insight into your competitors’ audiences, performance, keyword and PPC strategy.
Organic search is responsible for over 50% of all web traffic.
Making your website search-engine-friendly requires a strategic approach to content creation.
From keyword optimization to formatting, SEO content helps your audiences find the information they need, while it helps search engines understand and rank your website for relevant terms.
Web development is not a one-time investment. It is a long-term commitment.
Websites require maintenance and continuous optimization to remain relevant and functional.
It is essential to invest in ongoing optimization if you are heading to reach your goal. This process ensures that every aspect of your web presence is perfectly aligned with the wants and needs of your audience.
5 Questions To Ask Before Building A Website
1. Which platform should I develop my site on?
Depending on your business needs and digital goals, your web development agency will consult you on the best platform to use. Some of the most popular platforms are WordPress, Wix, Squarespace, Gator and Weebly. While these offer eCommerce integrations, online shops are advised to go with specialized eCommerce web platforms such as Shopify, BigCommerce or Magento instead.
Be sure to address the pros and cons of all suggestions to be able to make an informed decision.
2. Where should I host my website?
Similarly to the web platforms, hosting services offer different features, from bandwidth to server reliability, uptime scores, and regular back-ups. Weak servers and unstable network connections can cause downtime, leading to low rankings on search engines and poor customer experience. Look for a hosting company with a minimum uptime score of 99.5%. The company should also offer 24/7 live support, including live chat, for added support.
An increasing number of websites are being targeted by cyber threats like ransomware, so choose a hosting service provider that offers regular web data backups and remains up-to-date with cybersecurity requirements.
3. How long will it take to build my website?
The simplest, static site would typically take 2+ weeks. The exact estimate will depend on the complexity of your website and can lead up to a few months.
When reviewing time estimates, consider the entire process, from creating the sitemap, wireframes, web design, development, testing, creating and adding content, to site integrations. List all the must-have features beforehand, such as payment gateways, booking systems, order following, message automation, and free trials, to name a few – all these features will add to the workload and project duration.
4. How should we SEO the website?
Your web experts should present an SEO plan with a list of carefully selected keywords, as well as best practice recommendations for on-site optimization including relevant content, meta descriptions, headers and more.
Your SEO specialist will also work with the development team on the technical SEO elements such as security, mobile optimization, site speed, URL structure and more.
5. How would my website feed into the customer journey?
Each page and element on your website should support a stage in your customers’ journey, helping them understand your brand and offering, easily compare the benefits with the competition, test your offering, get in touch and more.
Featured Media Appearances
Over 100 appearances in mainstream media discussing the latest digital trends & providing business growth tips.
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